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Dress like a king

Shop here for your official Kingsday gear

Order Here


In 2012, after 15 years of working at global advertising agencies, we looked back and worked out what made us win every international advertising award imaginable:

Conversation value.

We decided to start our own company around it.

Latest News

April 25th, 6AM reply - retweet
We are ready. Come and find the only real Kingsday orange shirt at Kingsday (and to party)!

April 23rd, 3PM reply - retweet
Kingsday lanceert ‘officieel oranje’ Koningsdag T-shirt

April 23rd, 11AM reply - retweet
Kingsday is 4 days! Do you have your own great t-shirt for the D-Day ?

April 21st, 1PM reply - retweet

April 21st, 1PM reply - retweet
RT @nottoscaleams: Wijze woorden bij @kingsdaylive! // Good poetry @kingsdaylive! Thanks for having us, Zoë, Gijs en…

April 21st, 7AM reply - retweet
Kingsday is next week! Do you have your own great t-shirt for the D-Day ?

April 20th, 9AM reply - retweet
RT @erwinwijman: He gelukkig, de officiële kleur oranje T-shirts voor Koningsdag zijn nu te koop… bij @kingsdaylive

April 20th, 9AM reply - retweet
RT @JennaLFentimen: Looking forward to my first Koningsday! And apparently there's only one orange to wear... so @kingsdaylive say http://t

April 17th, 5PM reply - retweet
The clever clogs at @KingsdayLive are taking advantage of Holland’s national holiday with ‘Official Orange’ T-shirts

April 14th, 2PM reply - retweet

April 14th, 10AM reply - retweet
On Kingsday we wear every shade of orange, but what's the official orange? We checked...

April 14th, 10AM reply - retweet
RT @LBBOnline: .@KingsdayLive's film for the Dutch Heart Foundation @Hartstichting tells the heartbreaking story of Dimitri

April 14th, 10AM reply - retweet
RT @sandervolten: Join our party and witness the release of the official Orange Kingsday T-shirt for #koningsdag @kingsdaylive

April 13th, 1PM reply - retweet
Join our party, share a drink and witness the release of the official Orange Kingsday T-shirt for #koningsdag

April 1st, 10AM reply - retweet
Thanks to @TwitterNL 👌😊

March 31st, 1PM reply - retweet
RT @viq: Best wel trots op de mooie nieuwe commercial van de @Hartstichting: (@kingsdaylive / @100procenthalal)

March 31st, 10AM reply - retweet

March 30th, 9AM reply - retweet
RT @NinatenBrink: Mooie bloemen gekregen van @kingsdaylive op laatste dag van mn opdracht. Wat een leuk bureau is dat!…

March 26th, 4PM reply - retweet
Ça fait envie ! #dutch #Gerber 😱

Dress like a king

Shop here for your official Kingsday gear
Order Here

The 4 Partners who founded Kingsday mid 2011

Sander Volten
Managing Director

Sander Volten is Kingsday's Managing Director and lead singer. Sander used to be known as one of the industry’s youngest hotshots (but that was in our previous, more corporate life). Currently he’s our driving force in business development and architect of Kingsday’s remarkable flying start. Sander was born with cosmopolitan genes, loves wasting time in airports and eating pizza with global CMOs. His goal is clear: to get Kingsday back in the Champions League of international advertising, A.S.A.P.

Sicco Beerda
Creative Director

Sicco Beerda leads the creative floor together with Bram de Rooij. With a background in written journalism, PR and advertising, his focus is on copywriting and the strategies behind creative concepts. A veteran of global interactive advertising, Sicco has created groundbreaking work for Nokia (he was the founding father of the famous Nokia Game Projects) and Volvo. Sicco’s award list includes several Cannes Lions, Epicas, Eurobests, Cresta and Webby awards.

Bram de Rooij
Creative Director

Bram runs our creative floor together with Sicco. Educated as a playwright, he’s well known for turning every brief into a great story. Responsible for globally awarded campaigns like Nokia’s “20 Lives” and Volvo’s “The Hunt”, Bram played a pivotal role in turning our previous agency into a hub for international creative talent. Bram has sat on many international juries (Cannes Lions, Golden Drum, New York Festivals, LIAA).

Eric Ytsma
Strategy Director

Eric "KPI" Ytsma is Kingsday's Strategy Director, responsible for developing our Conversation Value Model. Eric started working on client side, specialising in direct and digital marketing, and served a couple of years as Activation Expert at the Publicis Groupe. Eric is a regular speaker at Universities and has sat on juries at the Cannes Lions, the EFFIE Awards and the Dutch SpinAwards.

Meet the team

In almost three years we’ve grown to a healthy-sized agency that attracts highly talented people. Meet them here on LinkedIn.

Want to join them, and us? Drop us a line!